Class Description:
This course will teach you how to create or refine a business strategic plan that reflects your company’s vision, mission, values, and objectives. You will learn to analyze your market, define your competitive advantage, and develop your sales and marketing strategies. Whether starting a new business, expanding an existing one, or enhancing your team’s skills, this course will help you achieve your business goals.
Paul will cover:
- Understanding strategic planning – definition, critical components of a plan and why it’s necessary
- Strategic planning process – Overview, environmental/SWOT analysis, setting goals and objectives, developing and implementing and monitoring and evaluating
- Setting goals and objectives – SMART goals
- Implementation – strategies for success, how to overcome challenges
Participants will set SMART objectives for their organization or team during the class, as well as share experiences and best practices.
Speaker:
Paul De La Garza
High Performance Business Solutions
Paul de la Garza is a seasoned professional mentor/coach and public speaker. He is the Principal at High Performance Solutions, a Colorado based company that promotes personal, executive and team coaching with an emphasis on leadership, sales, and high-performance training. His interactive and personal approach to speaking and training reaches his audience creating a memorable experience. Paul is fluent in Spanish both written and oral and his presentations and seminars can reach both English and Spanish speaking audiences.
Prior to becoming a professional speaker and coach, Paul held several senior management positions in corporate America, including American Airlines, Wells Fargo and Bank of America totaling 25 years of leadership experience. During this period, Paul led, mentored, and coached a several groups featuring personal development, leadership, and sales training.
In 1988 Paul founded Marketing and Trade International Corp. an international company focusing on introducing US concerns to Latin America and Latin American concerns to the US with a full-service product of marketing, business development and public relations. Under Paul’s leadership MTI successfully introduced organizations to both the US and Latin America permanently positioning each organization in these newfound markets and generating significant incremental sales.
Paul is currently writing his first novel, “The Song of Jacob” a story of self-discovery, spiritual growth and personal triumph which will be due out by late-2022.
A dedicated family man, Paul has been married to his wife JoAnn for 45 years and has four children, Christopher, Jeremy, Julie and Matt. He currently resides in Fort Collins, Colorado.
Paul de la Garza is a seasoned professional mentor/coach and public speaker. He is the Principal at High Performance Solutions, a Colorado based company that promotes personal, executive and team coaching with an emphasis on leadership, sales, and high-performance training. His interactive and personal approach to speaking and training reaches his audience creating a memorable experience. Paul is fluent in Spanish both written and oral and his presentations and seminars can reach both English and Spanish speaking audiences.
Prior to becoming a professional speaker and coach, Paul held several senior management positions in corporate America, including American Airlines, Wells Fargo and Bank of America totaling 25 years of leadership experience. During this period, Paul led, mentored, and coached a several groups featuring personal development, leadership, and sales training.
In 1988 Paul founded Marketing and Trade International Corp. an international company focusing on introducing US concerns to Latin America and Latin American concerns to the US with a full-service product of marketing, business development and public relations. Under Paul’s leadership MTI successfully introduced organizations to both the US and Latin America permanently positioning each organization in these newfound markets and generating significant incremental sales.
Paul is currently writing his first novel, “The Song of Jacob” a story of self-discovery, spiritual growth and personal triumph which will be due out by late-2022.
A dedicated family man, Paul has been married to his wife JoAnn for 45 years and has four children, Christopher, Jeremy, Julie and Matt. He currently resides in Fort Collins, Colorado.
Thank You To Our Class Sponsors
